Today, evolving customer expectations are challenging retailers to transform and develop their businesses in a way that would comply to industry trends. While rapid digitalization brings revenue, it also requires robust technology and agile solutions to meet customer expectations. At Insider Digital Retail Day, prominent enterprise associates from the region along with PwC will be sharing expertise and best practices about finding holistic solutions to business needs.
Join us to learn from Maciej Kroenke, Director at PwC, overcoming the organisational challenges of omni-channel and learn from Tomasz Lis, Manager at PwC, digitalization and its impact on the retail. Following their speeches, we’ll be discussing latest customer experience trends, retail challenges and best practices with representatives from leading corporate brands as W.KRUK, Amrest Group and Yves Rocher.
Space is limited. Secure your seat today.
11.00Opening Speech - Kubilay Sengun, Insider
11.10Disasters of Omnichannel: How to destroy everything with prices, promotions and silos organizations - Maciej Kroenke, PwC
11.25Omnichannel: Unfulfilled business dream vs client’s reality. If, when and where to start digital transformation - Tomasz Lis, PwC
11.40How to continuously improve your strategies and ensure you have the right solutions by clearly assessing effectiveness through testing and analytics in luxury goods area - Bartłomiej Twardosz, W.KRUK
11.55How to drive conversion on offline channels by using digital assets - Aleksandra Chojnacka, Amrest
12.40How to Master the digital retail experience in the new customer economy - Karol Bzymek, Yves Rocher
12.55Online marketing success factors: attribution modeling & communication - Piotr Wawrysiuk, iProspect
13.10Discussion Panel: How to address the challenges of increasing customer acquisition cost and the need to improve marketing efficiency using cross-platform personalization, conversion rate optimization, and other initiatives. Moderator: Kubilay Sengun, Insider Speakers: Tomasz Lis, PwC; Karolina Kobiela, AmRest; Bartlomiej Twardosz, W.KRUK; Karol Bzymek, Yves Rocher; Piotr Wawrysiuk, iProspect