Insider Digital Retail Day

30 March 2017
Zebra Tower 12th Floor Mokotowska 1, Warsaw

Today, evolving customer expectations are challenging retailers to transform and develop their businesses in a way that would comply to industry trends. While rapid digitalization brings revenue, it also requires robust technology and agile solutions to meet customer expectations. At Insider Digital Retail Day, prominent enterprise associates from the region along with PwC will be sharing expertise and best practices about finding holistic solutions to business needs.

Join us to learn from Maciej Kroenke, Director at PwC, overcoming the organisational challenges of omni-channel and learn from Tomasz Lis, Manager at PwC, digitalization and its impact on the retail. Following their speeches, we’ll be discussing latest customer experience trends, retail challenges and best practices with representatives from leading corporate brands as W.KRUK, Amrest Group and Yves Rocher.

Space is limited. Secure your seat today.


  • 10.00Registration
  • 10.30Brunch
  • 11.00Opening Speech - Kubilay Sengun, Insider
  • 11.10Disasters of Omnichannel: How to destroy everything with prices, promotions and silos organizations - Maciej Kroenke, PwC
  • 11.25Omnichannel: Unfulfilled business dream vs client’s reality. If, when and where to start digital transformation - Tomasz Lis, PwC
  • 11.40How to continuously improve your strategies and ensure you have the right solutions by clearly assessing effectiveness through testing and analytics in luxury goods area - Bartłomiej Twardosz, W.KRUK
  • 11.55How to drive conversion on offline channels by using digital assets - Aleksandra Chojnacka, Amrest
  • 12.10Coffee Break
  • 12.40How to Master the digital retail experience in the new customer economy - Karol Bzymek, Yves Rocher
  • 12.55Online marketing success factors: attribution modeling & communication - Piotr Wawrysiuk, iProspect
  • 13.10Discussion Panel: How to address the challenges of increasing customer acquisition cost and the need to improve marketing efficiency using cross-platform personalization, conversion rate optimization, and other initiatives. Moderator: Kubilay Sengun, Insider Speakers: Tomasz Lis, PwC; Karolina Kobiela, AmRest; Bartlomiej Twardosz, W.KRUK; Karol Bzymek, Yves Rocher; Piotr Wawrysiuk, iProspect
  • 13.40Networking Session


  • Maciej Kroenke

    Director at PwC
  • Tomasz Lis

    Manager at PwC
  • Bartłomiej Twardosz

    E-commerce Manager at W.KRUK
  • Aleksandra Chojnacka

    Digital Manager at AmRest
  • Karol Bzymek

    Digital & IT Manager at Yves Rocher
  • Piotr Wawrysiuk

    Business Development Director at iProspect
  • Karolina Kobiela

    Senior New Media Manager at AmRest
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Mokotowska 1, Warsaw