Realizing the Value of Small-Spend Players
One of the main differences between the two betting products is that to use the sports betting service, players must have a minimum of 3 euros in their account, but for the low-stake game, there’s no minimum stake. The company decided to use this to their advantage to encourage players with a balance of less than 3 euros to give the low-stake football game a try.
The company wanted to increase awareness of the fact that players could still play a game, even if they had minimal funds in their account. Using Insider’s behavioral targeting module, they showed a notification to qualifying players (with a balance of less than 3 euros) directly after they logged in. This notification, informing people that there was no minimum limit to play the low stake football game, and encouraging them to play, was shown to more than 450,000 users!