According to American Marketing Associate, shopping cart abandonment is a growing concern for retailers, rates averaging 60-80%. There are many reasons why visitors abandon their carts, such as shipping fees, getting distracted by other sites, deciding to browse other sites to compare prices, or simply not being sure that the item is really the right one to buy.
Like many other retailers, the convenience of online shopping has provided Huawei’s customers with the opportunity to shop whenever and wherever they like. However, the same facility has given them the chance to leave their carts without making a purchase.
To improve their conversions and decrease cart abandonment, Huawei was looking for a solution to encourage customers to complete their purchases.
Using Insider’s web push notification technology, Huawei was able to effectively communicate a personalized cart reminder message to bring site visitors who had not yet completed their purchase back to the site. The cart abandonment web push notifications increase off-site conversion potential and help retain customers. Through a tailored message reminding visitors what’s left in their carts and an enticing call-to-action Huawei was able to drive conversions
Throughout the duration of the campaign with Insider, Huawei experienced a significant increase in cart completion ratio by leveraging web push notifications and parallel to this an increase in overall sales.
“Using Insider we leverage predictive segments which help us deliver specific offers to those cart abandoners who are more likely to make a purchase, driving even better results. Insider helps us do everything we used to do to better to deliver great customer experiences.”
Tan Mingyang
Self-Operated E-Mall Dept Owner
