Interview with Sinan Toktay, Co-founder and CTO of Insider
This is Part Two of our two part blog series. Read Part One, an interview with Insider’s Co-founder and CEO Hande Cilingir, to find out how InOne differentiates in the market and how it will help marketers take customer experiences to the next level.
What features and capabilities stand out in the release of InOne?
Ad Audiences is one of the key features introduced with InOne which brings the disjointed worlds of adtech and martech together by helping marketers push predictive segments into 3rd party ad platforms such as Facebook and Google AdWords.
As I always underline, understanding your customers and segmenting them is at the heart of delivering truly personalized, meaningful customer experiences — and segments are only as good as the data powering them.
InOne platform collects over 15 billion events and delivers over 374 million personalization impressions to 600 million unique visitors per month across web, mobile web and apps. Collecting data from multiple channels, InOne automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process. It’s as actionable as data gets!
The reporting module introduced by InOne provides instant access to deeper insights to help marketers make data-backed and more informed decisions. While it provides an overview of how personalizations are performing at a glance, marketers can also configure the highly dynamic interface to observe real-time changes in data using filters based on predefined conversion goals.