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Demystifying the data science behind predictive modelling and recommendation engines

By |Apr 17, 2017|

Recommendation engines and predictive modelling technologies are often perceived as similar technologies by marketers. In this blog post, Insider's PM, Predictive Technologies discovers how two technologies differ from one another.

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How to create mobile pop-ups that match Google’s requirements to avoid penalty

By |Mar 10, 2017|

As of January 2017, Google put specific restrictions into action for the mobile web to become a more user friendly place. Here are some best practices we share with Insider partners to avoid punishments.

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CEO’s Message to All Women in Tech

By |Mar 08, 2017|

Internet, rising to its peak in the 21st century, has missed the time when womanhood was still considered a secondary gender. What we now call digital fluency and visibility empowered women in various, brand new ways.

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Going beyond marketing automation with hyper-personalized experiences

By |Mar 01, 2017|

Delivering real-time data-driven personalizations across channels is the key to every digital marketer’s success. Looking deeper into marketing automation and personalization tools and understanding their uses and benefits will help marketers build the right technology stack to achieve their goals.


Introducing InOne: The next level in digital customer experience delivery — Part Two

By |Feb 21, 2017|

This is Part Two of our two part interview blog series. Find out what new features and capabilities stand out in the release of InOne and more in our interview with Insider's Co-founder & CTO, Sinan Toktay.


Introducing InOne: The next level in digital customer experience delivery — Part One

By |Feb 21, 2017|

Read Part One of our two part blog series featuring an interview with Insider’s Co-founder and CEO Hande Cilingir to find out how InOne differentiates in the market and how it will help marketers take customer experiences to the next level.

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