Personalizing the Journey for Price-Sensitive Shoppers
Cost-per-click (CPC) marketing is a highly effective way for brands to reach leads and prospects who are searching for their products or services, and drive targeted traffic to a website. However, since CPC marketing means paying for each click on ad, it can be costly if the traffic generated does not convert.
bdsklep.pl was running a CPC campaign with Ceneo, Poland’s largest price comparison shopping platform that attracts 7 million users per month. Traffic coming from Ceneo consisted of visitors who showed very strong interest in a product. These people could therefore could be considered as a segment of visitors that were very close to making a purchase. Yet the other side of the coin reveals a different challenge: coming from a price-comparison website, these visitors were also highly aware of competitor products, and were price-sensitive.
bdsklep.pl was looking for a solution to personalize the shopping journey for this valuable segment and convert CPC traffic into sales.