Customer experience nowadays has become a product by itself that highlights the brand image. “Today’s empowered customers no longer purchase products; they buy experiences” states Forrester.
Kubilay started his professional career at AIESEC in Ukraine as a Project Intern. In the upcoming years, he served as an Analyst at Accenture and as an Associate at Ernst&Young. He was part of the leadership team which initiated Insider’s market expansion to Poland. Under his leadership, Insider Poland grew with more than 3 digits in last 6 months and grab the highest market penetration in Poland. He is highly experienced in SaaS with hands-on knowledge of CRO, predictive segmentation, real time web personalisation and big data unification. He is currently responsible for Insider's expansion to prospective markets in Europe and managing current operations in CEE region.
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