Turning Traffic into Revenue
Answear’s website offers thousands of products, and attracts a lot of traffic. But, of course, not all visitors become buyers. The company wanted to find a way to unlock the potential value of this traffic by increasing the conversion rate on its site.
There are many different approaches and techniques online retailers can use to boost their conversion rates. One powerful conversion driver is social proof – where visitors can see that other people have viewed, purchased, or left a positive review for a product that they’re interested in. Customers feel naturally more comfortable with a purchase decision when that decision is validated by others.
Answear believed that harnessing the power of social proof would help them achieve higher conversion rates, so they turned to Insider for help.