Alerting Users to App Updates
Many of the company’s clients choose to access their accounts via the company’s app. The company regularly updates its app to continue providing their customers with the very best experience. Updates are a natural part of app development. Sometimes the changes are small and barely noticeable for customers, like bug fixes or performance improvements. But sometimes the changes are more substantial, such as changes to the user interface, and the way that users need to interact with the app.
The process of updating the app can cause interruptions to the regular service, making it unavailable whilst changes are deployed. The company regularly received complaints from disgruntled customers who could not access the app during this time. They wanted to find a simple way to make customers aware of upcoming changes to ensure that they weren’t surprised.