Brands need loyal, repeat customers in order to maintain a successful business. This is why loyalty programs are a must. Based on a system that rewards purchasing behavior, loyalty programs increase a customer’s desire to stay loyal to a company. Most loyalty programs require a registration process, creating a unique opportunity to entice users to complete a form. Forms work best when users receive something of value in return for completing them, and loyalty programs therefore make it easier to gather user information.
Unfortunately nobody is keen on filling in lengthy forms. Long forms are frustrating and will discourage many potential customers. So forms should be optimized to ensure that they don’t scare customers away. Otherwise you may lose the chance to create the long-term relationships that loyalty programs encourage.
Air Arabia wanted to increase membership for its Airewards loyalty program, which requires customers to complete a form before registering.