Don’t rely on your gut feeling:
A/B test to discover what they prefer
Optimize experience delivery at every digital touchpoint in-line with visitor needs and preferences at every stage of the customer life cycle. A/B test to see how your experiments perform and continuously optimize visitor experiences to carve out a competitive advantage.
Test interaction of countless variables with multivariate testing
Observe which design combinations yield a higher conversion rate or uplift, observe the results of your experiments and deliver winning combinations to the right segments.
Encourage higher interaction across devices
Insider’s A/B/n testing capabilities enable cross-device testing. Run a limitless number of experiments on web, mobile web and native apps.
Rely on actionable data:
Understand. Optimize. Design. Start Over.
Track results of your experiments, observe changing trends in customer preferences over time and continuously deliver highly-optimized experiences based on a robust data engine.